Bacon-flavored salt. Brilliant. Now everything can taste like bacon. (Look out, militant vegans. Heh. Bacon-flavored vegans may just convince me there is a god. Beautiful.)
It's pretty good, too. Tastes a lot more like bacon than those imitation bacon crunchy things do. For a test, I shook some on a cheese sandwich. POOF! Instant bacon & cheese sandwich, no grease! Nothing is as good as real bacon -- but this is close if you're bacon deprived.
But wait... there's more. They have a video:
Maybe they should stick to condiments.....